Classical music label Deutsche Grammophon is the latest company to launch a digital offering in the wake of the COVID-19 pandemic, which has shut down concert halls and theatres around the world. The yellow label’s new initiative, DG Premium, evolved out of the bonus content site myDG and will focus on concert-length productions, from archive recordings to live-streamed events.
The initiative is still in the beta stage, and the basic package will be free of charge until at least the end of this year, both for new subscribers and those already registered with myDG.
Anne-Sophie Mutter. Photo © Stefan Höderath/DG
DG Premium has already made available archive concerts by the likes of pianist Daniel Barenboim, conductors Yannick Nézet-Séguin and Andris Nelsons and violinist Lisa Batiashvili with the Berlin Philharmonic, as well as ‘Yellow Lounge’ performances of artists in intimate venues, such as pianist Daniil Trifonov performing a Chopin-themed recital in Berlin. Other content includes archival audio recordings, documentaries and a musical puzzle.
While audiences may not be able to return to concert halls, DG Stage, which is due to launch in a few weeks time, aims to “enable the digital re-creation of cancelled...