From January 2019, ABC Classic FM will be known as ABC Classic. This rebranding, which also comes with a refreshed visual identity, brings together all of the broadcaster’s classical music output under the new banner of ABC Classic.

“What that represents is our vision to be the home of classical music for all Australians,” Content Manager Toby Chadd tells Limelight. “It means that we need to have a presence in all the places people listen to music, read about music and watch music happening. So what we decided to do was have a new name that brought together all the ABC’s activity and really have that focus on how are we serving Australians in the places that they listen to and interact with music,” says Chadd.

“One of the things we’re looking to do is take away some of the confusion that’s existed in the past, because the ABC has two very strong outputs around classical music, one of which is ABC Classic FM and one of which is ABC Classics. Now those two elements will still continue to operate in the same way that they do but fundamentally what we’re saying is that...