Toby Chadd has been appointed as the new Content Manager for ABC Classic FM and ABC Jazz, ABC’s Head of Music Chris Scaddan announced in an email to staff today. Chadd, who was the Label Manager at ABC Classics and Jazz before moving to Classic FM as Development Manager earlier this year, will take the reins from Matthew Dewey who was been Acting Content Manager for the past few months.
ABC Classic FM’s new Content Manager Toby Chadd. Photo: supplied
“Most of you know Toby well,” Scaddan wrote to the Classic and Jazz teams. “Toby has a long history of success managing the ABC Classics and Jazz labels; before this he was at the Academy Of Ancient Music in the UK. Toby has actively worked with the Classic and Jazz content teams on many award-winning recording projects. He enjoys strong relationships with all of our external musical partners, orchestras and opera companies. He’s done some exceptional work to strengthen our key partnerships in his current role as Classic’s Development Manager, and I know he’ll achieve a very smooth transition into his new role.”
“I’d like to thank Matt Dewey for acting in the role for the past few months,” Scaddan said. “There is no-one at ABC Classic FM who works harder across so many parts of the organisation and I’m glad that Matt can now put all his creative energy into his core role as Music Director. Thank you Matt.”
Dewey has been working as Acting Content Manager since former Classic FM Content Manager Richard Buckham’s move to head ABC Arts.
“And of course, thanks again to Richard Buckham for his many years at the helm of ABC Classic FM,” Scaddan wrote. “Our connection to Richard will continue as we collaborate with the ABC Arts team in 2018 and beyond.”
“I’m very excited,” Chadd told Limelight. “I’ve worked at the ABC for a few years now in a number of different capacities and I’ve always loved the unique ability that we have here within the ABC to pull together projects from across the country and to create classical content for a really broad audience, so the opportunity to lead that across the Classic and Jazz teams is hugely exciting for me personally.”
So are there any key things he plans to tackle in the role? “I see opportunity everywhere, frankly,” Chadd said. “There’s been some change that’s happened at the ABC recently, structurally, but also we’ve, for instance, taken on a digital team, we’ve got new presenters on board, there’s a real feeling, I think, of rejuvenation and looking to the future within the network at the moment. Absolutely there are areas that I’d like to look at, but I’m not coming into the job with a particular agenda per se, and I’m looking forward to working with the teams here to look at how we take things forward.”
Given the recent changes at the ABC, does Chadd think the station could be doing more to allay the concerns of its longer term listeners? “It’s always a challenge to please everyone all of the time, and we are absolutely conscious of the different audiences we are reaching out to, our existing audiences and our new audiences,” he said. “I think there’s a real opportunity as the way that people listen to music changes – and this is something that we have in common with the symphony orchestras and the festivals around the country – we’re all part of a changing landscape, and absolutely there are things we need to look at and to manage and think about there.”
“I do profoundly believe in the power of classical music, which is why I work in it, to appeal to and to touch the lives of a really broad demographic of people and absolutely that demographic includes our core audience,” Chadd said. “One thing that I’m very keen to do, of course, is to be looking to create an offer that is as broad as possible and as inclusive as possible.”
Chadd will take up his new role on Monday, April 9.