The historic Decca label has been restructured, heralding a return to its UK roots and a confirmed commitment to classical music.
The celebrated Decca label has been relaunched as Decca Classics as part of a renewed focus on “core” classical music. Max Hole, the COO of Universal’s international music business, has charged his new team with maintaining the label’s long commitment to classical music, and with strengthening its artist roster.
Decca Classics will be marketed internationally by a new team headed by the director of international marketing for Universal Classics, Lut Behiels, a much-admired executive formally with Deutsche Grammophon. The team will manage the international marketing and promotion of both the Decca Classics and DG rosters.
Alongside this structural change, a number of new artists have signed to the label, including the cellist Alisa Weilerstein (pictured) and the soprano Aleksandra Kurzak. Daniel Barenboim has also recently signed an agreement with Decca Classics as both pianist and conductor.
This latest restructure means that Decca Classics is once again a label entirely based in the UK – where it was created in 1929 by Edward Lewis as the Decca Record Company. In its long history it has been home to many of the greatest artists in classical music including Herbert von Karajan, Dame Joan Sutherland, Vladimir Ashkenazy, Luciano Pavarotti and, more recently, Juan Diego Flórez, Jonas Kaufmann and Andreas Scholl.