Audience Profile*
• Educated, passionate, discerning and well informed
• High consumers of music, theatre, ballet and art
• Loyal - over 50% of ABC Limelight readers subscribe
• Influential - Over 50% of readers share Limelight with at least one other person
• Interested - 59% use ABC Limelight as their sole reference for upcoming performances
• Responsive - over 74% of readers have responded to advertising within Limelight magazine
• 86% of readers are aged 45+
Active Participants
• 75% of readers' number one interest is classical music
• Opera is the second highest interest after classical music
• 70% attend a classical music concerts at least once a quarter
• 37% attend the cinema at least once a month
Purchasing Habits
• 38% of readers buy one CD a month
• 56% of readers purchase tickets online
• 38% intend to purchase audio visual equipment in the next 12 months
• Over 90% donate to charity
Exclusive
• 71% of Limelight readers do not read the Sydney Morning Herald Spectrum
• 82% do not read the Melbourne Age A2
*Venus Research Dec 2009
